Hey..
"There is no world to take over anymore. It's only corporations." - This is a dialogue spoken by Number-2 from Austin Powers - International Man of Mystery. And no kidding - this dialogue is one another sample to say what a genius 'Austin' is.
There was a time when movie stars where the celebrities. Then the list extended to sports. Later the political leaders formed their own fan groups. Hero-worship was owned by these three major professions. And the rest of the world went about managing their own business when the film/sport/polictical stars roamed about having cut-outs, addressing huge audiences, socialising with the public etc., But the times have changed. The latest addition in this list are CEOs of multinational corporations.
Management is a very much used term since late 80s. Until a few years before, Management was a term used only by Hardvard grads and Peter Drucker. There were good Managers and even great Leaders shaping the futures of huge MNCs, but they were not thought of as superstars. However in the late 80s this situation started to change and by early 90s, CEOs started becoming popular with people who know about the industry. The dull press announcements of a new CEO of an organization became more like the President-inauguration ceremony and even the selection and hiring of Lead-man became a huge speculation exercise.
It was being widely recogonized that great CEOs could steer a company to greatness. And these CEOs in turn recogonized the fact that they were being treated as superstars in the industry and in the World. There came these huge autobiographies and anecdotes, management mantras which even became syllabi at the top B-schools. Jack Welch, Lou Gerstner, Andy Grove, Akio Morita, Lee Iaccocca, Bill Gates - and much more fell into the category. They furiously wrote bestsellers teaching the rest of the world on how to 'lead'..And you will find every management graduate and a prospective manager holding copies of their works.
In the early 2000s, the CEOs seemed to have gone one step ahead. They are going towards attaining a complete public status as celebrities. Donald Trump is an almost-sitcom star with his Apprentice - a novel, but dramatic show where in the end he hires someone to work for him. Sir Richard Branson of Virgin Atlantic started a similar show. Both these people authored books with crazy titles such as How I lost my virginity etc., Both these people star in advertisements. They mingle with us commoners and make sure that the news gets public. In short, they have become full fledged celebrities while still holding their current position of managing their corporations.
In contrast names like Charles Coffin, Thomas Watson are rarely recogonized and they built some of the most popular corporations today - GE & IBM. It is not right to compare the styles of yesteryear CEOs to that of today, but it is unfortunate that most of the CEOs popular with the public today have only mastered the art of managing publicity and not their companies to be exact. Trump is running under heavy losses in most of his ventures and Branson was about to shutdown a whole fleet of operations a few months back.
It is all about publicity stunts and gimmicks. And a great manager gets that adjective 'great' only when he/she is able to manage publicity enough. One has got to write a book, meet with poor people in the Third World Countries, donate heavily to environment, AIDS & education - research, appear in the TV as much as possible ..... ... then we shall decide if he is a great CEO who ran his company successfully or not.
(Inspired by the latest stunt by Sir Branson)
"There is no world to take over anymore. It's only corporations." - This is a dialogue spoken by Number-2 from Austin Powers - International Man of Mystery. And no kidding - this dialogue is one another sample to say what a genius 'Austin' is.
There was a time when movie stars where the celebrities. Then the list extended to sports. Later the political leaders formed their own fan groups. Hero-worship was owned by these three major professions. And the rest of the world went about managing their own business when the film/sport/polictical stars roamed about having cut-outs, addressing huge audiences, socialising with the public etc., But the times have changed. The latest addition in this list are CEOs of multinational corporations.
Management is a very much used term since late 80s. Until a few years before, Management was a term used only by Hardvard grads and Peter Drucker. There were good Managers and even great Leaders shaping the futures of huge MNCs, but they were not thought of as superstars. However in the late 80s this situation started to change and by early 90s, CEOs started becoming popular with people who know about the industry. The dull press announcements of a new CEO of an organization became more like the President-inauguration ceremony and even the selection and hiring of Lead-man became a huge speculation exercise.
It was being widely recogonized that great CEOs could steer a company to greatness. And these CEOs in turn recogonized the fact that they were being treated as superstars in the industry and in the World. There came these huge autobiographies and anecdotes, management mantras which even became syllabi at the top B-schools. Jack Welch, Lou Gerstner, Andy Grove, Akio Morita, Lee Iaccocca, Bill Gates - and much more fell into the category. They furiously wrote bestsellers teaching the rest of the world on how to 'lead'..And you will find every management graduate and a prospective manager holding copies of their works.
In the early 2000s, the CEOs seemed to have gone one step ahead. They are going towards attaining a complete public status as celebrities. Donald Trump is an almost-sitcom star with his Apprentice - a novel, but dramatic show where in the end he hires someone to work for him. Sir Richard Branson of Virgin Atlantic started a similar show. Both these people authored books with crazy titles such as How I lost my virginity etc., Both these people star in advertisements. They mingle with us commoners and make sure that the news gets public. In short, they have become full fledged celebrities while still holding their current position of managing their corporations.
In contrast names like Charles Coffin, Thomas Watson are rarely recogonized and they built some of the most popular corporations today - GE & IBM. It is not right to compare the styles of yesteryear CEOs to that of today, but it is unfortunate that most of the CEOs popular with the public today have only mastered the art of managing publicity and not their companies to be exact. Trump is running under heavy losses in most of his ventures and Branson was about to shutdown a whole fleet of operations a few months back.
It is all about publicity stunts and gimmicks. And a great manager gets that adjective 'great' only when he/she is able to manage publicity enough. One has got to write a book, meet with poor people in the Third World Countries, donate heavily to environment, AIDS & education - research, appear in the TV as much as possible ..... ... then we shall decide if he is a great CEO who ran his company successfully or not.
(Inspired by the latest stunt by Sir Branson)
1 comment:
Wigs with a monofilament cheap brazilian hair bundles is one of the most natural looking cap available. The entire wig may be hand tied, or the wig may have a monofilament top with machine made full lace wigs uk. Be sure to ask before buying. They can be brushed and parted in any direction because the individually hand tied virgin brazilian hair bundles can swivel in any direction. The hair can also be styled by using of curlers, a blow drier, or a flat iron further adding to the many styles that one can achieve. Products are available styled, semi styled or unstyled, depending on the virgin brazilian hair bundles. Often when you buy human hair wigs, you will find that they have between 10 and 20 percent excess hair. This allows the wig to be trimmed and further styled by a professional virgin brazilian hair weave. In some cases it is absolutely necessary to have your products professionally styled before wearing.
Post a Comment